Rümker — Ateliers de cocréation

We create an open and friendly environment that encourages dialogue and the emergence of unexpected opportunities.

Our co-creation workshops will make you dig deeper, think further, try new ideas, innovate and exceed expectations.

Our co-creative workshops

You can do this process in its entirety or, depending on the project, only complete two or three steps.

Brand positioning and identity

Workshop 0

Description

In a market where business dynamics are constantly changing, it is essential for a company to have a grip on the impact it wants to generate in its industry. By crystallizing your brand positioning, you will rally your stakeholders around clear and common intentions that will serve to guide your development, while creating unique a selling proposition. During this workshop, we will use the Brand Pyramid, a tool that will reveal the different dimensions of your identity distinctively and coherently.

This workshop will allow you to:

Align your value proposition with your social purpose (Start With Why by Simon Sinek)
Understand the dimensions and elements that make up the brand
Understand the brand's strategic outlook

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Convincing through storytelling

Workshop 0

Description

Once upon a time... storytelling. How to ensure audience retains the most relevant information? How do you sell your ideas through storytelling? Supported by the Storytelling Canvas, this workshop will focus on the mechanisms for building a convincing story, to ultimately help you make a more meaningful “pitch”.

This workshop will allow you to:

Discover the Storytelling canvas reflection tool
Engage more effectively with your stakeholders
Apply this method in your business or innovation projects

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Developing organizational culture

Workshop 0

Description

Culture is a source of organizational cohesion. It defines the framework of values and principles that drive a company's operations, allowing it to navigate the challenges and opportunities offered by current dynamics. An organizational culture must be embodied in every facet of the company, both in the attributes that define the employer brand and in the nature of its social commitments and the benefits offered to employees. Employees are more engaged in their workplace if it is better structured and consistent with their core values. This workshop will offer you concrete tools to better engage with your teams, while aligning their role with your organization's intrinsic and common values.

This workshop will allow you to:

Co-create the foundations of an exemplary culture, endorsed by all stakeholders
To target the behaviours that make it tangible, while reflecting the behaviours associated with your business
To use culture as a lever for innovation and creativity within your organization
Clarify the results expected from the development of the desired culture
Define important points of contact
Generate more commitment and loyalty from your talent

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Mapping of the customer experience

Workshop 0

Description

This workshop will help you master the major steps that shape your customer experience. What guides consumer choices? What actions do you take to create a memorable contact with your customers at each step? Mapping the customer journey will help you identify the emotions felt and actions taken by your customers before, during and after the purchase process of a product or service. It will also allow you to know the different points of contact along your customer journey so that you can engage with your customers in a meaningful way, while increasing their loyalty to your organization. La cartographie du parcours usager vous aidera à désigner les émotions ressenties et les actions prises par votre clientèle avant, pendant et après le processus d’achat d’un produit ou service. Elle vous permettra aussi de connaître les différents points de contact de votre parcours client afin que vous soyez en mesure d’engager pertinemment avec vos usagers, tout en augmentant leur loyauté envers votre organisation.

This workshop will allow you to:

Map the major steps of your customers' experience
Understand the emotions felt and actions taken by your customers at each step of the process.
Define key touch points to generate an exceptional user experience
Generate more engagement and loyalty from your target

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Brainstorm with the A.B.C.D.E. method

Workshop 0

Description

Think together with our A.B.C.D.E. method, a structured brainstorming process to generate new ideas: Align / Bounce / Co-create / Develop / Evaluate.You will come out with a list of embryonic ideas categorized by their potential and their complexity of realization.

This workshop will allow you to:

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Explore the design thinking method

Workshop 0

Description

How do you approach a new project? Where do you start? What do you do? When do you start planning strategically? How do you make your most ambitious visions a reality? What is co-creation exactly? Design thinking is a problem solving method that focuses on the user experience or of the customer. This workshop will allow you to experience the philosophy of Design Thinking by applying it to a specific issue related to the development of your business or organization. As part of this collaborative process and creative, you will have the chance to get a better understanding of the main phases of this methodology, in order to equip your teams with the ability to both innovate and consider customers' reality.

This workshop will allow you to:

To understand the different phases of Design thinking
To experiment with creative thinking tools
To reflect on the possibilities the method represents for your projects
To go from idea to market validation in a short period of time

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L.O.S.T. Strategic Plan

Workshop 0

Description

Are you familiar with the expression BHAG (Big Hairy Audacious Goal)? It's an acronym that tries to project us towards an absolute ideal, and hopes to take our aspirations as far as possible. Although a strong vision effectively guides our actions in the long term, it is important for every company to link it to their annual strategic planning. This highly specialized methodology can challenge even the most structured organizations. How can we fully deploy our big ideas without taking the realities and objectives out of our current context? By using L.O.S.T. frameworks. (Learnings, Objectives, Strategies & Tactics) framework, we will guide your teams in defining a precise annual strategic plan, allowing you to align your annual developments with your long-term vision.

This workshop will allow you to:

To establish the main learnings that make up your short term context
To define your business's S.M.A.R.T. annual objectives
To guide your objectives' implementation by developing appropriate strategies and tactics
To mobilize internal teams in the development of their own action plan

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Testimonials

“We managed to demystify points that seemed vague but important. At first we didn't know how to tackle them, but in the end we managed to implement them quickly and concretely in consultation with our entire team.”

Valérie Ménard

Executive director

SR, Montreal Replacement Service

“It has been a fascinating process, not without its difficulties, but one which I hope will lead to major innovations in Quebec’s agricultural property rights. The work continues. Thank you for the part you played in launching this adventure.”

Julia Connor

Service Coordinator

Bio-food sector, CLD Brome-Missisquoi

“Our organization has seen an increase in revenue of over 100% since working with Rümker's strategy team.”

Steven Grenier

Director of Development

Centre Notre-Dame-de-Fatima

“The thinking process and approach undertaken with the Rümker strategy team really paid off. Together we created an inspiring image for the clinic, but also a strong, meaningful and motivating message for both the team and for customers.”

Jessika Lauzière

Marketing manager

Ekinox

“We benefited from Rümker’s advice during our strategic reorientation, and the results have been extremely satisfying. Their understanding of our challenges and opportunities was remarkable. Their methods proved highly effective in helping us achieve our objectives. Their human approach and friendliness were invaluable assets as well.”

Marc-André Mailhot

Président-fondateur

Maillon Vert

Our facilitators

Alexandre Joyce

Ph. D., ADIQ, NPDP

Innovation and Sustainable Development Advisor

Alexandre Joyce

Innovation and Sustainable Development Advisor

Joyce is a designer, business strategist and facilitator. He is our consultant dedicated to responsible innovation. He also advises management and supports innovation teams at Hydro-Québec, CAA, Cirque du Soleil, Sid Lee, Cascades and WorkLeap. He previously developed the DesjardinsLab design thinking services by adapting various methods, and inspired more than 1000 colleagues to undertake business projects. In 2016, Joyce completed his Ph.D. at Concordia University, where he created the 3-dimensional business model, to design businesses that are not only more financially profitable but also more socially and environmentally responsible.

Maxime

Senoir brand strategist

Maxime

Senoir brand strategist

Maxime Desjardins started his career as marketing director at O'Neill Canada, an experience that allowed him to participate in the strategic redesign of the international brand with TBWA/Chiat-Day, the agency responsible for Apple's commercial deployments. In 2010, he founded Atelier.ad, a multidisciplinary agency specialized in brand positioning, with in mind the mission of encouraging brands to innovate, in order to generate positive impacts in their respective industries.

Marie-Christine

Directrice, stratégie et impact

Marie-Christine

Directrice, stratégie et impact

Diplômée de 2e cycle en environnement et développement durable et de 3 certificats en marketing, publicité et communication promotionnelle, Marie-Christine a plus d’un atout dans sa manche. Forte des ses nombreuses années d’expérience en agence, elle est une leader consciencieuse qui sait reconnaître et mettre à profit les forces de son équipe. Elle a contribué à des projets d’impact allant des refontes d’ADN à l’accompagnement d’équipes dans leurs chantiers structurants, visant à réinventer l’entreprise de demain. Son souci de donner le meilleur de soi et son positivisme transparaissent dans la qualité de son engagement. Passionnée du développement durable, elle a à coeur de trouver des solutions novatrices et pérennes.

Chloé

Stratège et chargée de projet

Chloé

Stratège et chargée de projet

Chloé détient un baccalauréat en journalisme, une maîtrise en sociologie et plus de 11 ans d’expérience en communication, en animation d’ateliers et formations et en gestion de projet au sein d’organismes du monde associatif et de l’éducation. Son parcours varié et riche lui permet aujourd’hui d’appréhender un projet avec une lentille sociale. Analytique, curieuse et douée d’une grande écoute, Chloé sait piloter des mandats diversifiés avec son regard aiguisé, sa versatilité et son approche résolument humaine.