The challenge
Promote a charitable organization that is essential to the well-being of families, so that it succeeds in rallying local communities to its cause, develops partnerships and finds sustainable sources of funding that allow it to improve the accessibility of its services.
The Idea
To rise to this challenge, we carried out a major strategy and identity overhaul. We developed a dynamic and attractive branding for the Centre that reinforces the sense of pride and belonging of clients and staff, in addition fortifies the organization’s credibility during networking and philanthropy events.
The Impact
The Centre’s revenues increased by 100% since its strategy and positioning work with us. Its philanthropic efforts have been rewarded thanks to a strong new branding and a clear service offering. The Centre is now recognized as a leader in organizing leisure and social tourism, and is happy to welcome more people in need. Staff proudly wear the new colours of their employer: a natural, colourful, accessible and socially anchored brand image. Building on this success, the Centre contacted us again in 2022 for the branding of its foundation, the Paul-Leboeuf Foundation.