The challenge
Strengthen the credibility of a new player in the field of greenhouse gas (GHG) remote sensing while facing powerful competition. Allow it to be taken seriously, especially by government authorities in Canada and abroad. Support it in its efforts to become a global reference in its field of expertise.
The Idea
To help GHGSat achieve its ambitions, we first led a series of workshops and reflections on the strategic positioning of the young company. Working in co-creation made it possible to clearly define the mission of the technology company, its unique value proposition, its vision, its values, its target customers and its product and service offering. We have improved the company's brand image so that it can stand up to the competition. New slogan and logo now highlight the innovative and humanistic aspects of the brand. Then, to attract and retain the best talent, we established an employer brand together by focusing on both technological and human innovation. Finally, we have developed presentation documents for senior government authorities in order to deploy this new positioning, to express the full potential of the company and to generate contracts.
The Impact
Before this collaborative approach, GHGSat was a young company with big ambitions, but could not succeed in establishing itself. Our various interventions have contributed to propelling it forward. The company is now recognized as the global leader in high-resolution monitoring of GHG emissions from space. In 2022, it was even identified as one of the most innovative companies by Fast Company. It now has 12 satellites in orbit and various surveillance and analysis technologies.